AI/ML 2

AI/ML Engineering and Ops for a
Fortune 500 Media Company

Client Overview

Our friends at a Fortune 500 media company approached The Data Sherpas (TDS) for assistance with current state analysis, architectural and roadmap design, and data infrastructure build-out focused on data platforms and AI/ML workflows and operations.

Project Scope

The goal was to use AI/ML to increase the speed and iteration for all profiles and audiences to relect the latest measurement data. Additionally, the project automated and updated all analytics and reporting for each client to eliminate human delays and increase reporting accuracy and standardization across clients. The project involved:

Data Platform Architecture and Build:

Designed and architected and built data platform in a public cloud. , including partner integrations and quality assurance.

API Development:

Built APIs to interface with 50+ third party platforms to gather campaign and customer data and metrics. Built APIs to interface with 30+ third party platforms for media and advertising delivery and operations.

AI/ML Application Development:

Created multiple intelligent applications to automate data ingestion and segmentation, algorithms for scoring and model adjustments, and NLP interactions with humans for effortless voice driven reporting and analytics.

Program Management:

Provided a comprehensive technology strategy and managed the program from start to finish.

Solutions Delivered

Data Strategy & Technology Strategy:

Developed a strategy to build and integrate AI/ML applications across all advertising clients and channels.

Platform Operations & Support:

Provided ongoing support for the platform’s operations.

Tech Platforms:

Utilized GCP, DBT, Snowflake, and Looker.

Cloud Analytics Platform:

Designed, developed, and implemented a cloud analytics platform using AWS and Looker for Turner Sports.

DataOps and AI/MLOps:

Built out DataOps and AI/MLOps for client across all sales, operations, and client success teams.

Clean Room Development:

Designed and developed the client’s data ‘clean room’ leveraging Snowflake and AWS.

Results

The project spanned a 4-year relationship during which TDS provided comprehensive support in data strategy, technology strategy, platform operations, and platform support. Our solutions enabled our client to achieve pre-sales, operations, and reporting goals.