AI/ML 1

Data Governance and Compliance for a Advertising Agency Holding Company

Client Overview

Our friends at an international advertising holding company approached The Data Sherpas (TDS) for assistance with current state analysis, architectural design, and data infrastructure build-out focused on data governance and compliance.

Project Scope

The goal was to leverage the existing CMP and DMP to power a human facing AI agent and eliminate the use of spreadsheets and analytics software. The scope included pre-sales, ad operations, and campaign reporting and insights. The project involved:

Technology Strategy & Program Management:

Provided a comprehensive technology strategy and managed the program from start to finish.

Architecture & Platform Development:

Designed and built the necessary architecture and platforms, including partner integrations and quality assurance.

APIs Development:

Built APIs to interface with the data platforms.

Data Management:

Sourced and cleaned and optimized all the required data attributes necessary for the AI application.

Application Development:

Created an AI application with NLP and integrated it into the client’s chat application to allow anyone to communicate with the AI application using voice.

Solutions Delivered

Data Strategy & Technology Strategy:

Developed a strategy to build and integrate CCPA solutions across WarnerMedia.

Platform Operations & Support:

Provided ongoing support for the platform’s operations.

Tech Platforms:

Utilized AWS, Snowflake, and MSTeams.

Cloud Analytics Platform:

Designed, developed, and implemented a cloud analytics platform using AWS and Snowflake to allow the AI application to generate reports for all client facing teams.

DataOps and AnalyticsOps:

Built out DataOps and AI/MLOps and processes for the client’s customer facing and internal teams.

Clean Room Development:

Designed and developed the client’s data ‘clean room’ leveraging Snowflake and AWS to share reporting and analytics outputs.

Results

The project spanned a 5-year relationship during which TDS provided comprehensive support in data strategy, technology strategy, platform operations, and platform support. Our solutions enabled our client to achieve their goals across all application touchpoints.