Client Overview
Our friends at a Fortune 500 media company approached The Data Sherpas (TDS) for assistance with current state analysis, architectural and roadmap design, and data infrastructure build-out focused on data platforms and AI/ML workflows and operations.
Project Scope
The goal was to use AI/ML to increase the speed and iteration for all profiles and audiences to relect the latest measurement data. Additionally, the project automated and updated all analytics and reporting for each client to eliminate human delays and increase reporting accuracy and standardization across clients.
Results
The project spanned a 4-year relationship during which TDS provided comprehensive support in data strategy, technology strategy, platform operations, and platform support. Our solutions enabled our client to achieve pre-sales, operations, and reporting goals.
SOLUTIONS DELIVERED
ARCHITECTURE & DESIGN | DATA & ANALYTICS | INFRASTRUCTURE & APPLICATION ENGINEERING | MEDIA | SERVICES & SUPPORT | STAFF AUGMENTATION | STRATEGY & INNOVATION | DATA OPS
Data Strategy & Technology Strategy:
Developed a strategy to build and integrate AI/ML applications across all advertising clients and channels
loud Analytics Platform:
Designed, developed, and implemented a cloud analytics platform using AWS and Looker for Turner Sports.
Platform Operations & Support:
Provided ongoing support for the platform’s operations.
Tech Platforms:
Utilized GCP, DBT, Snowflake, and Looker.
DataOps and AI/MLOps:
Built out DataOps and AI/MLOps for client across all sales, operations, and client success teams.
Clean Room Development:
Designed and developed the client’s data ‘clean room’ leveraging Snowflake and AWS.