ADTECH /MARTECH
digital campaign creation & management meets agentic search
The Data Sherpas' Trident platform enables companies to design, implement, and manage an agentic search ecosystem in as little as six weeks.
Intent Extraction, Semantic Matching, Knowledge Graph Reasoning, Agentic Retrieval, Reputation & Authority Signals, LLM Reasoning & Recommendations
agentic search (GEO) is eclipsing SEO discovery
37% of consumers begin searches with an AI tool instead of search.
AI search traffic increased ~1300% year-over-year beginning with 2024 holiday shopping.
ChatGPT prompts grew ~70% in the first half of 2025 alone.
Agents think differently than search engines. The Data Sherpas helps you design metadata profiles that enable agents to find the ideal customer match for your product or service.
Intent Extraction, Semantic Matching, Knowledge Graph Reasoning, Agentic Retrieval, Reputation & Authority Signals, LLM Reasoning & Recommendations
How's your metadata?
ADTECH/MARTECH
Building a Secure, Scalable Customer Data Platform for a Large Advertising Holding Company
Project Scope ​
The project involved creating a robust data platform to onboard data from over 100 external sources daily, ensuring high availability and security. The scope included:
Client Overview
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Our friends at a large advertising holding company engaged The Data Sherpas (TDS) to collaborate with their teams to identify current, near-term, and long-term goals. We launched the client’s AWS account from scratch and built a secure, scalable customer data platform to handle PII data in less than three months.
High-Trust Certified Platform
Micro-Service Architecture
Cloud Data Services
Data Platform Development
Cloud Data Services
Snowflake Data Platform
Data Exchange Platform
AI/ML Integration
Results
The platform contributed to a twenty percent revenue increase in its first year. Over a five-year relationship, TDS provided continuous support in technology strategy, data strategy, platform development, operations, and support. The platform’s robust design and implementation ensured it could meet evolving business needs and efficiently handle vast amounts of data.
Agentic search relies on fundamentally different and richer metadata than SEO, enabling actions based on user intent and more precisely matching potential customers.
Agentic search embeds agents directly within search results to engage potential customers through real-time chatbot interactions.
Agents can generate landing pages with specialized messaging, auto-fill qualification forms, and route qualified leads directly to brands and representatives.
Unlike SEO and traditional analytics, agents can continuously learn, adapt to audience reactions, and test exploratory offers until KPIs shift meaningfully.