Client Overview
Our friends at an international advertising holding company approached The Data Sherpas (TDS) for assistance with current state analysis, architectural design, and data infrastructure build-out focused on data governance and compliance.
Project Scope
The goal was to leverage the existing CMP and DMP to power a human facing AI agent and eliminate the use of spreadsheets and analytics software. The scope included pre-sales, ad operations, and campaign reporting and insights.
Results
The project spanned a 5-year relationship during which TDS provided comprehensive support in data strategy, technology strategy, platform operations, and platform support. Our solutions enabled our client to achieve their goals across all application touchpoints.
SOLUTIONS DELIVERED
ARCHITECTURE & DESIGN | DATA & ANALYTICS | INFRASTRUCTURE & APPLICATION ENGINEERING | MEDIA | SERVICES & SUPPORT | STAFF AUGMENTATION | STRATEGY & INNOVATION | DATA OPS
Technology Strategy & Program Management:
Provided a comprehensive technology strategy and managed the program from start to finish.
APIs Development:
Built APIs to interface with the data platforms.
Architecture & Platform Development:
Designed and built the necessary architecture and platforms, including partner integrations and quality assurance.
Application Development:
Created an AI application with NLP and integrated it into the client’s chat application to allow anyone to communicate with the AI application using voice.
Data Management:
Sourced and cleaned and optimized all the required data attributes necessary for the AI application.